I've decided to widen the scope of Basic Juice. Sadly, no, I won't be discussing celebrity sightings. I will however be aiming to use this blog as a tool for good in the wide world of wine. My goal is to help small wineries & lesser known producers take part in the wine blog conversation.
Why am I doing this?
Publishing Basic Juice is great fun I've met a number of interesting folks and learned more about wine than I ever expected. It is also extremely time demanding. Those of you with your own blogs can attest to this. And those of you (most wine bloggers) who pay for the wine you write about can also attest to the fact that this whole do-it-yourself wine reviewing thing is pricey. So reason #1 is I want to make this blog a fresher, edgier destination for all things wine (& food, & spirits, & other good stuff). That will take more time & more $. I'm hoping that by doing some work with wineries who are eager to interact with our corner of cyberspace, I'll be able to make an extra buck or two, which will allow me to make Basic Juice even Juicier. Reason #2 is that I want to increase wine diversity. Huh? Perhaps you've noticed the recent trend of mega-wine-conglomerates enveloping other wine-conglomerates. I can't say that this is a good thing or a bad thing. I do however think that it may lead to less wine diversity (and that would be bad, in my opinion). I hope to highlight wines that have something different/unique to offer.
How am I going to do this?
- I'll be a catalyst for conversations about new and unique wines (think: something sort of meme-like)
- I may work with a winery to get such a conversation started
- I will never push plonk - I'm not interested in starting a conversation about some lame/boring/bad wine
- Whenever I review a wine (i.e. I rate it from one to five stars - like I've done here) I will have purchased said wine with my own dough. If I like it I'll tell you. If I don't (and I paid $30) I'll also tell you
- When I work with a winery to begin a wine blogosphere conversation, I will let you know up front. In other words, you won't get any, "Oh man! You've got to try JimBob's Chardonnay. It's GREAT!" Rather, you'll get something like, "Hey, I discovered this Oregon state Riesling. The producer's an interesting cat. If you're interested in sampling his wine, let me know, we can hook you up."
Finally, allow me to direct your attention to the upper right-hand column. You'll notice Million Dollar Wine & a site sponsor ad. MDW is my stab at an alterna-ad. It's a long term virtual wine billboard project. Read more about it here. I'm also opening space up for site sponsorship (hence the "become a sponsor" ad). You may say Basic Juice has sold out. Well, I'm simply selling out just enough to build the site and grow it into one juicy chunk of blogoliciousness.