"The reality of the modern wine industry is that there exist fewer and fewer independent winemakers. Cheval Blanc, Etude, Ornellaia, Yquem, Penfolds, Coldstream and a vast majority of the better wine producers the world over are now part of corporate portfolios. Like any industry there are good corps and bad ones. Those which recognize and continue to support the ‘artistry’ of winemaking and have not become complacent with quality deserve our continued support. Ms. Rosen’s characterization of corporate wine as cheap wine is an insult to many of the better corporations who continue to produce great wines. Her article should have been entitled ‘in defence of cheap, mass produced wine,’ but even then, I don’t agree."
Indeed. Those of us who try to steer friends away from bad, cheap wine; and towards better, inexpensive wine (like this), don't view all corporate wine through the same lens. There are a number of large production wines that I, and others, heartily recommend. But as I've said before, wine newbies don't need to be constrained to industro-sludge, they simply need a caring pal to point out the hundreds of value-priced alternatives to bad, mass produced wine.