By Guest Author Jeff Stai of Twisted Oak Winery
This is in response to the post at Pinotblogger titled "Blogs Are Porches",
I had to drive down to the Bay Area the other day. When I got back I
flipped open the computer and saw (I swear): "Blogs Are Porsches".
Porsches? What is the Pinotblogger saying? Are blogs racy and sexy, or are bloggers just overcompensating for some shortcoming...?
Then I read the post (whew!) and started to catch on a little. What
Josh has to say is right:
a blog is a great way to create a sort of "online porch". A gathering place, a bulletin board, where you go to find out what's happening.
The trick is to not neglect your blog and turn it into a stale web site. Put another way, don't turn your Porsche into just a transportation device.
Fundamentally, blogs are nothing more than content management systems
for Websites. A blog makes it possible for anyone to add content to a site without having to worry about page design issues. Just upload pictures, type in words, and click "Publish". The whole world can now see your creation - if they care to. If you disable comments and trackbacks, your blog is just a website with the most recent stuff on top.
Real Blogs take it further by adding commenting (to enable a two way conversation) and trackbacks (so you can see who is talking about you.) And with all this commenting and linking the whole thing snowballs.
The main issue for a winery isn't, "to blog or not to blog;" but whether or not to develop the changes necessary to keep your Website alive and interesting. Either you make the investment, or your Website is effectively a stagnant brochure.
editor's note -- see Jeff blog at the Twisted Oak blog, "El Bloggo Torcido."